Temple of Tian Xiwei
Every brand she represents, newest first: 24 with confirmed roles, from luxury fashion and make-up to phones, cars, streaming, food and drink, and a video game. Some cards have her adverts to play. Most of them signed her in 2026, the year Pursuit of Jade and Where the Mask Ends came out.
Titles are translated from the brands' Chinese announcements: 代言人 is spokesperson, 品牌大使 is brand ambassador and 品牌好友 is brand friend. Dates are when a role was announced.
Global spokesperson 全球代言人
The international version of the streaming service named her its global spokesperson. In 2026 three of her dramas aired on iQIYI: Pursuit of Jade, Born with Luck and Genius Girlfriend.
Welcome video, October 2026 · iQIYI Thailand on YouTube
Brand spokesperson 品牌代言人
The noodles' soup now uses two kinds of tomato, red and golden, and her line "V me two tomatoes" (V我两种番茄) trended on Weibo. Sohu pointed out that the "two of a kind" idea matched her double role in Where the Mask Ends, on air at the time.
Her Tomato Noodles advert, October 2026 · uploaded by vivian🐾 · YouTube
Behind the scenes at the advert shoot, October 2026 · uploaded by Hoa Nắng Và Em · YouTube
Global brand spokesperson 全球品牌代言人
The womenswear label, known for deconstructed tailoring, signed her with its 2026 collection, which reworks 1990s silhouettes, and she fronts the new campaign. Its previous ambassador was the Hong Kong actress Karena Ng.
Campaign film, October 2026 · TikTok @tinwei_2.0, supplied by the site owner
Announcement video, October 2026 · uploaded by vivian🐾 · YouTube
Jing Daily · Sina · Weibo
First brand spokesperson 首位品牌代言人
The Korean innerwear label signed her after Korean media photos of her at Incheon Airport in June 2026, wearing a white Verish top, went viral. The campaign, "Shape Through Layers" (由内而外，不止一面, "from the inside out, more than one side"), came in red, cream and navy sets, and fans could win the necklace she wears in it in a brand giveaway. On her birthday, 14 October, Verish put her on a giant screen at CMG Media Cinema in Shanghai. She appeared at its brand livestream on 27 October, and its "FIND YOUR LAYER" pop-up runs in Taipei until 6 November.
Her spokesperson announcement film, October 2026 · uploaded by 薇薇-txw · Bilibili
The full brand livestream, 27 October 2026 (26 minutes) · uploaded by 黑化的钮祜禄上仙竹 · Bilibili
Sina · Sina · ELLE Hong Kong · Next Apple · Instagram · X · Weibo · Tencent News
Spokesperson for plush toys 毛绒潮玩品类代言人
Announced on MINISO's official Weibo, with posters of her holding its plush pig toys. The poster line, 逛名创，心里田田的, puns on her surname: 田田 sounds like 甜甜, "sweet". In July she had appeared as a guest at an event for its YOYO character.
"Awards for your favourite plush", her MINISO film, 2026 · MINISO名创优品 on Bilibili · Bilibili
Sina · Tencent News · X
Brand ambassador
Gucci welcomed her "to the Gucci family" as brand ambassador in September 2026. Before that she was a brand friend (from December 2023, according to a fan round-up of her deals) and appeared in its campaigns, including its summer 2026 global campaign, and she attended its Spring/Summer 2025 show at Milan Fashion Week. Days after becoming ambassador she was at its The Store show.
Gucci Monte Carlo, its summer 2026 global campaign, with her among the cast · @GUCCI on YouTube
Gucci livestream at The Store show, 26 September 2026 (13 minutes) · uploaded by okdataone · Bilibili
Gucci's Qixi campaign film, July 2026 · uploaded by vivian🐾 · YouTube
Dumpling spokesperson 思念水饺代言人
The frozen-food maker introduced her alongside its new chilled-pork dumplings. It was also a co-sponsor of Where the Mask Ends on Youku, and gave away merchandise from the drama with its dumplings. Its advert runs on CCTV-8.
Her chilled-pork dumpling advert as broadcast on CCTV-8, October 2026 · uploaded by 田曦薇_VideoTown · Bilibili
Spokesperson announcement, 14 September 2026 · uploaded by 薇薇-txw · Bilibili
Radiance spokesperson 焕彩代言人
She fronts two launches, the Lustreglass lip glaze and a cushion foundation. The campaign's short dark hair and heavy eyeliner were so far from her usual sweet look that "I almost didn't recognise Tian Xiwei" (#差点没认出田曦薇#) trended on Weibo.
Her MAC Lustreglass advert, September 2026 · uploaded by vivian🐾 · YouTube
Global spokesperson for the Alpha T7
She and Stephen Fung (冯德伦) are joint global spokespeople for the electric carmaker's Alpha T7, and both appeared at its launch. On 31 October she joined the brand's party for its "100 cities, 10,000 cars" Alpha T7 delivery drive.
Teaser for the ARCFOX Alpha S5, October 2026 · reposted by @TVenthusiastic on X · post
Brand spokesperson for RIO Weixun RIO微醺品牌代言人
The bottled-cocktail maker announced her for Weixun ("tipsy"), its low-alcohol range, with a short film called "Let yourself be a little tipsy" (允许自己微醺点). In October she fronted its new warm drinks, and for her birthday the brand put her on big screens in Shanghai, Wuxi, Wuhan and Shenzhen.
Her RIO Weixun brand film, 2026 · uploaded by 剧透天地 · YouTube
Spokesperson 元气代言人, after two years as brand ambassador
One of her longest partnerships. Kotex named her brand ambassador in March 2024 and promoted her to spokesperson in August 2026.
Her Kotex advert, 2026 · uploaded by 4A广告提案网 · Bilibili
Global spokesperson 品牌全球代言人
The Shanghai tea-drink chain announced her with the line "Modern coffee? Drink Auntea Jenny" (摩登咖啡就喝沪上阿姨): coffee before noon, milk tea after. Since then she has fronted its Coconut Macchiato for 520 (20 May), a Qixi collaboration with the cartoon beaver Zanmang Loopy in August, the Super Happy Banana drinks for the October holiday, with adverts in the Chengdu metro, and a winter red-bean range from 4 November. For her birthday on 14 October the brand planted 1,014 desert shrubs in the Tengger Desert, and for the premiere of Where the Mask Ends two days later it gave fans 1,014 free Youku VIP passes.
Auntea Jenny's launch advert, 16 May 2026 · reposted by @luvutianxiwei on X · post
Auntea Jenny on Weibo: 16 May · 20 Aug · 14 Oct · 16 Oct · 30 Oct · NetEase · Tencent News
Brand ambassador
The Hong Kong jeweller announced her just as Born with Luck began airing, with a campaign timed for 20 May (520), China's online "I love you" day.
Her Chow Sang Sang livestream, 8 May 2026 (17 minutes), uploaded by forever面包脑袋小华 · Bilibili
Trend spokesperson 潮流代言人
FILA's streetwear line signed her while Pursuit of Jade was on air. The campaign line, GO有曦引力, puns on her name: 曦引力 sounds like 吸引力, "attraction". In late August she fronted its autumn mountain shoes.
Spokesperson film, "GO有曦引力", 2 April 2026 · uploaded by forever面包脑袋小华 · Bilibili
Spring ambassador 春日大使
A seasonal role for Oreo's 2026 spring campaign and its limited spring flavours.
Oreo's spring advert, with her in her Pursuit of Jade costume, shown during the drama, 16 March 2026 · uploaded by forever面包脑袋小华 · Bilibili
Tencent News · X · Wikipedia
Greater China hair-care spokesperson 美护发大中华区美力代言人
Her LUX deal grew in steps: brand ambassador for its body wash from November 2024, hair-care spokesperson from February 2025, and Greater China hair-care spokesperson from February 2026, according to a fan round-up of her deals (Weibo @榜上正名). She has appeared at LUX events, including one in October 2025.
At a LUX event, May 2025 · reposted by @luvutianxiwei on X · post
Tencent News · X · X · X
Aesthetics ambassador and spokesperson 美学大使
The face of the vivo S50 series from its launch in December 2025, and of the S60 series that followed in 2026.
Her vivo S60 advert, May 2026 · uploaded by vivian🐾 · YouTube
vivo S60 film "I like me, with my own starlight", 2026 · vivo on Bilibili · Bilibili
Essence oil spokesperson 精华油代言人
A Chinese "clean skincare" brand built around facial oils, with the campaign line "Pure as natural". It welcomed her as its essence oil spokesperson in December 2025, and she appeared at a LAN event in April 2026.
Spokesperson film for LAN face oil, 8 December 2025 · uploaded by forever面包脑袋小华 · Bilibili
Tencent News · X · X · Wikipedia
Global brand ambassador 全球品牌大使
The open-ear headphone maker announced her with its pink OpenDots-style earbuds in "misty pink" (柔雾粉) and the line "let's listen openly" (一起开放听).
Announcement film, 22 August 2025 · Shokz韶音 on Bilibili
Brand ambassador
The French perfume house featured her in adverts for its Aqua Allegoria Rosa Verde fragrance (花草水语香氛系列).
Aqua Allegoria Rosa Rossa advert · uploaded by 中视文投 · Bilibili
Aqua Allegoria Rosa Verde advert · uploaded by 中视文投 · Bilibili
At the Guerlain gala dinner, 15 May 2025 · uploaded by 甜啊田曦薇 · Bilibili
Spokesperson
Tencent's hit mobile shooter. In August 2025 she took the stage in costume at the game's annual show in Sanya, alongside fellow spokespeople Hua Chenyu, Victoria Song and Esther Yu. In 2026 she was billed for its Peace Night (刺激之夜) show on 8 August.
“Summer adventures are calling”, a video for the game, 2026 · uploaded by vivian🐾 · YouTube
Youth spokesperson 青春代言人
Signed in 2024 for the brand's youth line and renewed through 2025 and 2026. In October 2025 she appeared at a Victoria's Secret event in a red dress.
Her Victoria's Secret advert · uploaded by 念念沁心 · Bilibili
Tencent News · X · Wikipedia
Global brand spokesperson
The smart-home maker signed her as it pitched itself to younger buyers as a "tech trend brand". Her face fronted its water purifiers at the launch.
Viomi launch event where she was named global spokesperson (63 minutes), uploaded by 田曦薇的留影机 · Bilibili